Reasons we don’t get involved.
Why nonprofits struggle to get support.
The biggest challenge for most nonprofits is getting enough support.
Most people want the world to get better, yet they’re not involved in making an impact.
Why is that?
We all struggle to get involved because of our own internalized barriers.
We have reasons why we don’t participate. And those reasons are often self-inflicted.
Here’s a few of those reasons:
1. We’re afraid to get out of our comfort zone.
It takes a lot of courage to embark on something new. Especially something that requires empathy, compassion, and giving. Life is exhausting enough. Giving more of ourselves can feel overwhelming. And it’s even harder to walk through the doors of a place full of strangers and ask how to be of service.
2. We doubt we can make a difference.
It’s far easier to assume someone else will step up. We’re not sure our efforts will do much. And there’s probably someone better for the task, someone with more money, more time, more energy.
3. We’re unsure what the nonprofit actually does or needs.
We like to see ourselves doing something before we do it. This is the power of story. We wrap our minds around things by picturing ourselves doing them. If we don’t know what the nonprofit does or what role we will play, we can’t picture ourselves doing it first.
4. Getting involved seems too complicated.
If it takes any extra effort, or feels like an inconvenience, we’re less likely to do it. Deep down we’d rather being doing things for ourselves, so supporting a cause has to be easy and rewarding. If we try to make the effort but can’t figure out how to donate or volunteer, we’ll back out, pat ourselves on the back and say, “at least I tried.”
5. We’re not emotionally connected to the right cause.
This is the big one. If we’re not emotionally connected to the right cause, it’s going to be extremely difficult to overcome all the other barriers. People mostly support causes they’re passionate about. Something we understand. Something that fits who we are.
If we really care about the cause, the other barriers are less of an issue. If the cause really matters to us, we’ll figure out the small stuff.
Our goal at Incredibly Human is to help overcome these obstacles. Here’s how:
First, we invite them into a meaningful story.
The story:
The world is full of problems. People are struggling. But together we can make a difference. We just need your help.
Next, we show them what this story looks like.
We share testimonials from supporters.
It’s important to hear how others overcame these obstacles. And why they chose to get involved in their community.
Next, we help them find the right cause.
We use our website to make it as easy as possible for potential supporters to find and learn about the right cause for them.
And last, we show them what to do.
Through our website, we list exactly what each nonprofit needs. This way supporters can visualize their roles and know what to expect.
To do this, we have to help people connect emotionally to the right cause.
This is why, at Incredibly Human, we share stories.
Stories help us empathize.
They connect us through a shared struggle.
Connecting with a nonprofit can feel overwhelming. Those obstacles of indifference work against us.
Next, we have to make it clear what their role is and how they can help.
Then we ask them to take action.
We invite them to participate in this story. A story of bettering the world. Of bettering their community. Then we show them how.
To get supporters, we have to do these things every. single. week.
It’s an ongoing effort that never stops.
It’s a lot of work. But we’re here to help.
Our mission is to overcome these obstacles.
We’re here to invite others into a story.
A story about community.
About helping others and engaging problems.
We inspire them by sharing stories.
And we guide them to your cause.
